Conference 8 November : Learn from the communications ...

by Will Corry on October 2, 2012 in Events, Events & Awards, Lead story, London & South East

The world has spoken: the London 2012 Olympics were the best ever. On 8 November, at Learning from the legacy ? Comms lessons from the London 2012 Olympics, you can hear Britain?s response. Book your spot here.

The conference will reignite the Olympic spirit and cover the best of the Games from the eyes of those who made, played and paid for them. The strategic minds behind London 2012?s exemplary communications successes will examine the enduring impact of the Games on Britain?s communications industry, as Communicate brings together the biggest names in LOCOG, British athletics and Olympic sponsors.

Panels, discussions and individual speakers are set to confirm that the London 2012 Olympic and Paralympic Games were, indeed, the best of Britain.

A must-attend conference for anyone with responsibility in: Corporate communications Marketing Internal comms Media relations Corporate sponsorship CSR Brand management Strategy ? ? ? ? ?

Learn from the best, share your Olympic memories and relive the glory that was London 2012 in this once-in-a-lifetime conclusion to the Great British Summer. During this unmissable morning:

• Coca-Cola will discuss the creativity with which it sponsored the Games,
• A panel of sponsors of British athletes are set to talk about their Olympic and Paralympic journeys
• The head of news at TfL will recap the transport network?s successes

We will also hear from the BBC on its massive undertaking of broadcasting over 2500 hours of content and hosting a news hub throughout London 2012, while Olympic partners discuss how they engaged internal audiences through sponsorship. Join LOCOG?s head of new media Alex Balfour, leaders from Coca-Cola Enterprises, the BBC, Royal Mail and TfL, among other sponsors and Olympic partners. As London returns to its day-to-day goings on, Communicate magazine is bringing you a compelling and action-packed return to the Games.

Tags: Alex Balfour, BBC, Brand management Strategy, Communicate magazine, internal comms, LOCOG, London 2012 Olympic, Marketing, Paralympic Games, Royal Mail, TfL Print article

Source: http://www.themarketingblog.co.uk/2012/10/conference-8-november-learn-from-the-communications-olympians-of-2012/?utm_source=rss&utm_medium=rss&utm_campaign=conference-8-november-learn-from-the-communications-olympians-of-2012

Kirk Urso London 2012 Javelin roger federer Olga Korbut Usain Bolt 2012 Olympics Katie Ledecky Aaron Ross